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When Cookie-Cutters Won’t Cut It

Industry Guest Blogger, Seth Brown, Joins The Innovation Conversation  The Water Environment Federation (WEF) has recently launched a new strategic direction, with innovation being a major focus under this new vision.  While the term “innovation” is used these days as liberally as “sustainability” was used a few years ago, WEF intends to put meat on…

Bones Extinct

Innovate or Die (Part Three). 

PART 3: Innovate Not…Because I Can’t Possibly Reach a National Market. Although innovative stormwater quality product offerings which deliver higher performance and reduce costs of compliance are desperately needed in public infrastructure and private development,  they are few and far between. As we said a couple of weeks ago, the reasons why are numerous; let’s take a…

Bones Extinct

Innovate or Die (Part Two)

Innovate Not…..Because the regulations prevent it. Although innovative stormwater quality product offerings which deliver higher performance and reduce costs of compliance are desperately needed in public infrastructure and private development, they are few and far between. The reasons why are numerous, let’s take a look at one of them. Innovate not…because the regulations prevent it.…

Bones Extinct

Innovate or Die (Part One)

Innovate or Die This is the underlying theme in the technology industry. It’s a mantra with a sense of urgency and primal struggle that drives innovation which has fundamentally changed the world many times in the last thirty years. It’s an ‘in your face’ challenge that’s led to the solution of problems previously thought to…